Why Your First Sentence In An Email Promo Is Vital
When you begin an email marketing campaign, you don’t start with the marketing email, do you? If you do, you are really missing the boat on this one. Affiliate marketing email campagins do not begin with a marketing email. They begin with an opening email. The actually marketing email doesn’t come until later.
IMPORTANT! You don’t sell the product or service for which you launch your email marketing campagin in the marketing email itself. The selling of the product or service must be done long before the actual marketing email is sent.
The marketing email for the product or service comes last. The selling is done first. Many affiliate marketers believe that simply sending a marketing email for each product or service they represent to the members of their opt-in lists is sufficient. Not only is it not sufficient, it isn’t even in the neighborhood of sufficient. A combination selling and marketing email is an absolute ‘no-no’ in affiliate marketing.
First you make the recipients of your opt-in list aware that something is about to happen…..something good….something exciting. You’ve heard about using a tease in your subject line but what we are talking about here is a whole email that is meant to tease and to entice and cause anticipation.
This kind of email is called a “pre-sell” email. The object is to advertise and extoll the virtues of a product or service that isn’t yet ‘available’ and to make the members of your list see the advantages to themselves that this product or service can provide for them. You need to have them eagarly anticipating the arrival of your actual marketing email….the one that will send them scurrying for their credit cards because they already know that they want and need the product or service.
If you do the actual marketing email correctly, it will be very short. It will contain only short sentences and short paragraphs. It will have bullet points. That kind of email doesn’t afford you the opportunity to do much convincing. The convicing needs to have been already accomplished.
Your pre-sell emails can prime the pump, so to speak. They give you the opportunity to list the value they can provide to the members of your list. You afford you the opportunity to list the virtues of the product or service that you will be marketing well in advance of the actual marketing email and you can do it more that once.
You aren’t limited to sending only one pre-sell email to your list. You can send more if you want to and you should most likely want to. Repetition works. Repetition of a sales message is a proven selling technique.
Do remember, however, that when you send pre-sell email messages to your list that they still need to conform to the same standards that marketing email messages should adhere to.
Your first pre-sell message can announce the fact that this product or service is on the horizon or ‘Coming Soon’. The second pre-sell message can announce that the arrival of this product or service is emminent…..but not quite here yet. You might even offer to let the members of your list pre-order the product or service so that they are sure to get it.
Pre-selling a product or service isn’t just important. It is a vital part of affiliate marketing and one that you need to use and perfect if you are to become an effective affiliate marketer.
If you pre-sell your product or service effectively all of the selling will have already been accomplished and you can move on to counting your sales and your profits.