Why The P.S. Is So Important To Email Marketing
After the body of the email comes the signature. The importance of the signature is rarely mentioned but it is also an important part of a marketing email. Be certain that you make those signature lines count. Use your name, your company name, a link to your webpage, as well as, a link to the product or service that you are selling.
Next comes your last opportunity to make your point and sell your product or service. It’s the P.S. line. P. S. is an acronym for ‘post script’ which means ‘after the signature’. It can be compared to ending a telephone conversation by saying, ‘Goodbye (signature) and don’t forget about the meeting tomorrow (P.S.).
View that P.S. as an opportunity to get in a parting shot or create a tease for an uncoming marketing email or as an incentive to join a teleseminar or a webinar.
The P.S. line can be used either as a hook-setting opportunity or as a baiting opportunity. Whatever way you use your P.S. line, it needs to be ‘above the fold’ or above the scoll line in order for it to be the most effective.
**The only thing that should ever always be below the scoll line is the opt-out option.
Using your P.S. line to ‘set the hook’ means using it to hit the main selling point made in your marketing email one more time.
For example:
P.S. Don’t forget that this product will save you both time AND money. (And provide the URL to the sales page once more.)
Another example would be:
P.S. Don’t forget that this offer ends at midnight on Novemer 16th. (And again, provide the URL to the sales page.)
Yes another example would be:
P.S. Don’t get left out! This offer is limited to the first 200 applicants. (And provide the URL to the sales page.)
Using the P.S. line as bait is a rather simple but very effective sales technique. When I say ‘bait’ (a word that I really dislike), what I am referring to is a tease or an incentive.
Once example of a P.S. line being used as ‘bait’ is:
P.S. Don’t miss the next newsletter. There will be an offer that will amaze you! (Add a link to your subscription opt-in box.)
Another example of a P.S. line being used as ‘bait’ is:
P.S. You don’t want to miss finding out why I got sent to jail which will be revealed during this teleseminar. (Add a link to the squeeze page for registering for the teleseminar.)