ResellRightsBlowout.com

Finding names is easy. Picking them is harder. The number of possible domains is almost unlimited, since they can be any combination of words and letters in any language. But of course not all domains have any resale value; and you need a strategy for choosing which ones probably do. The key here is to choose domains that you think would have a high value in the future, or, to someone else right now, or, alternatively, that are useful for generating traffic for you or accomplishing other marketing tasks.

Strategy for choosing domain names

Most people agree on one thing: you want short and simple names which are easy to remember by potential customers or visitors. It is possible to bring people to websites through promotion campaigns such as links, banner ads and search engine optimizations, however a lot of people will type in what they want. So you want use-friendly names that make a memorable impression – which means something that the average person can type into a Web browser easily. Effective domain names are ones that require little effort to remember and ideally say something unique about the site.

Every day as many as 12,000 domain names are dropped from the Internet registries. You can’t buy them all!

First you can generally eliminate all but two extensions. Extensions are the suffix after the name, the most common and well-known one being “dot com.” There are numerous top level extensions such as .com, .net, .org, .biz, .us, .info and more. Generally, .com and .net domains are the most preferred by the majority of business and the most likely to be remembered by users. Theoretically each extension is supposed to be for certain kinds of owners – such as .org for non-profits – but these definitions are flexible. The important thing is to buy names that can be easily resold, and the .com and .net domains are the best.

Short and simple words that can be easily remembered, conveying an explicit meaning or a message should be the second criteria for picking up expired domains, for the same reason. For example something hard-hitting and to pointed like “webuycars.com” makes sense but “sellyouroldcarhereformore.com” less so, even if that might be a great slogan.

Also the traffic generated by the expired domain while it was in use by the previous registrar can be a useful metric in some cases (when this data is available). Many businesses are looking to grab an existing website so that it saves them time and effort in establishing their presence on the Internet. Businesses which look for purchasing such expired domains align their businesses in accordance to the previous owner – picking up the previous visitor traffic since they sell, or appear to sell, similar products and services. If you plan to use the old domains to increase your own traffic, prior traffic is one of the most important things.

Here are some more tips on buying domains:

· The simpler the name the better, in general – sales.com, marketing.com, and so forth will command a lot of bids, directmarketingtoreallyoldpeople.biz, less so
· Avoid alphanumeric names unless they are very easy to remember (e.g. 301realestate.com is not good, but route66.com obviously is)
· Avoid hyphenations, because they are easily mistyped and they are hard to say out loud (e.g. you want bigben.com as opposed to big-ben.com)
· Avoid lengthy names unless they are instantly memorable

Once you choose some domains, you’ll want to think about what to do with them.