The Importance Of Choosing A Domain Name
When marketing online it is critical that you have a domain name that stands out from the crowd and will be burned into your visitor’s mind permanently.
The next time they need your services or products, you want them to instantly remember your domain as an authority site.
This is known as branding and if you have a difficult domain name to remember and/or type, your potential customers will most likely be reeled in by another online business (with an easy to remember domain name).
For better branding results, your domain name should be memorable and easy to remember. Remember the following tips when creating a domain name.
* The domain name should be short
* The domain name should be simple
* It should be suggestive of your business category
* It should be unique
* It should be easy to interpret and pronounce
* It should be personalized
* It should not be difficult to spell
* It should not be difficult to remember
Domain names can be registered through many different companies (known as “registrars”) - a listing of these companies is available at ICANN: http://www.icann.org. You can register for 1 to 10 years - prices can vary anywhere from $10 to $20 per year. Most web hosting companies, will handle the registration process for you, but make sure that you are properly listed as the owner of the domain when it is registered. If you have registered a domain name for a specific period, make sure you renew it in time. You can be surprised at the number of cases, where site owners have let a domain name slip by if they have not renewed in time.