Other Known Ways to Build Credibility Through Networking
People generally abhor blatant advertisements. They are bombarded with them day and night from the billboards they see from their car windows to the commercials they are inundated with on radio and television to every screen that they access on their computers. The fact is that advertising has saturated our society so completely that most people have learned to simply ignore anything that smacks of ‘buy me….buy me’! That fact doesn’t make those who want to sell things very happy but there you have it.
In answer to the turn-off caused by blatant advertising, marketers have discovered that credibility is the way to go. People buy from those they trust…not those with the biggest and flashiest advertising campaigns. Now there is a happy fact that has us small Internet entrepreneurs grinning from ear to ear. We all ready know how to do that. While it is true that price does matter, trust is more important so we all have an even chance of competing with the giants of industry.
We already know that establishing our credibility is the key to success of marketing on the Internet. We know all about posting to forums and writing and marketing articles and e-books. We know about attending seminars and we know about how to effectively chat with our customers and with those that we want to become our customers.
One other way that we might use to establish our credibility through networking is by having a blog or a forum on our very own websites. That gives our customers and potential customers the opportunity to get to know us and helps to establish our credibility.
Another little thing that we may have overlooked so far is simply asking the members of forums that we post to for permission to add them to our email lists. It never hurts to ask…and people do love to be asked for their help.