How To Advertise On MySpace
In addition to setting up a MySpace profile and advertising your business through a network of friends, you may also want to consider advertising directly through MySpace. MySpace allows you to do this in a number of different ways.
One way in which you can advertise on MySpace is through “video ads.” These flash videos are placed in various spots throughout MySpace. These can either be in the form of a video screen or a banner, which pops out into a movie with a viewer hovers his or her mouse over the banner.
These are the most expensive of all forms of advertising MySpace sells; however, they are also reputed to have the highest click through rates, too. Depending on the price you want to pay, you can select the places in which these videos play and the amount of views you receive.
If you’re looking to pay less for advertising, you may want to purchase something cheaper, such as a regular banner ad, a text ad, or an image ad. All of these are relatively inexpensive; however, MySpace may require you to purchase a high volume of impressions, as most of their advertisers have budgets well in excess of $5,000.
This advertising certainly isn’t free, but it may be more effective in the short run, as it will allow you to immediately drive visitors to your profile or to your website without spending the time to build up a massive friends list, to join groups and forums, and to post semi-regular bulletins, reminding people to check out your profile.
Another major advantage to advertising directly through MySpace is that they will segment the demographics for you. For instance, if you just want to advertise to people who are in bands, they will set your ads up in the optimal place to reach that demographic.
With that being said, if you are serious about advertising on MySpace, you may want to send them an email to inquire about their rates and positioning. They will send you a media kit to help you determine what is best for your business.