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It is true that paid advertising can be very expensive. It is also true that, if you are like most new Internet entrepreneurs, money IS an object. However, some paid advertising is almost a must in order to build your online credibility. You have heard the top Internet marketers preaching, “Invest in yourself”, haven’t you? You are no doubt already investing a lot of your time, effort and energy in yourself but you may want to invest some of your hard earned money into yourself as well by using paid advertising.

You must have first-hand exposure in order to effectively build your online credibility and paid advertising is one of the best ways to gain that exposure. You don’t have to hire a Wall Street advertising firm to handle your paid advertising needs, however.

Using your favorite search engine, type the words ‘paid Internet advertising’ into the search box. You will get a great many hits. You may choose to employ one of the Internets advertising companies that you will find listed. They will place your advertisements and track the results for you. If you can do that, it will make life a lot easier for you and if you choose a good one, your online credibility will soar. If, however, you find that you would love to be able to hire one of the companies it is just out of your financial reach, you can handle your own online advertising.

You know your own niche well. Choose sites that will give you the best exposure to your most targeted audience to place your paid advertisements. Place them for the shortest period of time that is available and track the results of the advertisements that you place. Renew paid advertisements only on the sites that are producing the most traffic for you.

Writing and marketing articles on your niche topic is one of the best, fastest and free ways of gaining online credibility. The Internet gobbles up information at an alarming rate. The market for good articles is almost unlimited. If you can write good and marketable articles, it is one of the surest ways to use to help to build your own credibility.

You can write and submit articles to article banks. The articles will, hopefully, be picked up and republished by other website owners and ezine publishers. These articles, which contain your website address, contact and copyright information, will add links for the search engine spiders to count and help improve your PageRank (PR) in search engine results. They will also give you needed exposure in your quest for credibility and allow you to share your expertise on your niche topic…or, better yet, your sub niche topic.

The articles that you write for the purpose of marketing them and gaining online credibility for yourself must contain specific ingredients if they are to by chosen and republished by other website owners and ezine publishers.

Ingredient #1: Your articles must have bvttention grbvbbing titles that include the key words for your niche market.

Ingredient #2: Your articles must have an attention getting first sentence of the first paragraph to keep readers reading.

Ingredient #3: Your articles must be rich in the keywords for your niche market.

Ingredient #4: Your articles must contain pertinent bvnd timely informbvtion that readers will find of value.

Ingredient #5: Your resource box needs to contain your full name, contact information, copyright information and links to your websites.

The first four ingredients are what get your articles chosen to be republished by other website owners and e-zine publishers. The fifth one is all about enhancing your online credibility.

So many times Internet marketers will look only at such things as click-through rates and ignore branding altogether. New marketers are especially prone to making this mistake!

Branding yourself and your product is one of the most important aspects of gaining online credibility.

Branding isn’t important… it is vital and urgent in the world of Internet marketing as it is in the real brick and mortar world.

Branding can be done in many ways. One such way is the use of a logo. Think about the products that you buy and use everyday in your physical realm. You would recognize the product by its logo alone even if the name of the product wasn’t visible.

Logos can be two dimensional or three dimensional. Think about the Ford emblem and then consider the Pillsbury dough boy. Both are logos.

Sometimes branding can be done with the use of only one word…strategically placed. John Delavera, for example, is very well known for his “Turbo” products. He achieved branding by simply putting the word ‘turbo’ in front of the name of all of his products. Maybe you have never heard of John Delavera but you certainly know what turbo products are. That is branding with the use of a single word.

Another way to achieve branding (and, thus, credibility) is to start all of your e-books and articles with your own name. “John Doe’s Way to Overcome Anger” is an example of branding using your own name.