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“Jack of all trades, master of none” is an old saying that means that somebody knows a little bit about a lot of subjects but isn’t really an expert in any of them. This is a trait that won’t get you very far in the world of Internet marketing. The first secret to building your credibility in the Internet marketing arena is to become known as THE accepted expert in whatever niche you have chosen.

It shouldn’t be hard to see that it will be much easier to become the recognized expert of a little knowledge than the recognized expert of a great deal of knowledge. This is where the sub-niche comes into play.

Let’s say that your chosen niche is self-help. Now there is a huge subject. Self-help can include everything from losing weight to grief management to self-motivation to anger management to overcoming depression to improving personal relationships and everything in between. The overall subject of self-help is just too big to conquer. Not only is the subject matter extensive, but the competition is enormous.

If you don’t believe me, go type ‘self-help’ into your favorite Search Engine and see just how many hits you get.

The better thing to do is to choose one narrow sub-niche in the larger niche of self-help. Let’s say that you choose to concentrate on anger management. It won’t take you more than a few weeks to read everything available on the subject and to formulate your own plan for anger management.

Then you can set about writing and marketing articles, preparing a downloadable report for your own website. You can join and post to the related blogs and forums with your sig tag. You can begin to establish your own credibility using your own expertise.

Your credibility that you will be building by writing your own free report to be given away on your website is an invaluable asset. I’d like to tell you that credibility can’t be bought but that wouldn’t be the truth. The fact is that if you have enough money almost anything can by bought including credibility…it would be bought with enough paid advertising to convince the world that you were an expert and really knew your ‘stuff’ about your niche.

Millionaires can buy credibility on the Internet with their money and paid advertising… the rest of us can build credibility on the Internet by using our own expertise and know how. The Internet has leveled the playing field, hasn’t it?

A free report on a sub-niche subject can be written and be on your site in twelve hours or less. You already know your subject matter so you can scratch the many hours of research that would be necessary if you were writing a report on a topic that you knew nothing about. You already have all of the information that you need right there in your head.

A report of ten or twelve pages is long enough for one that is to be given away so the problem may be that you will need to trim it down rather than beef it up.

Tips for creating your free report:

1. It is vital that you give your report an attention getting headline.

2. Be certain that your report contains vital and timely information but not ALL vital and timely information.

3. Use bold type for sub-titles and make your point in one paragraph….never more than two paragraphs.

4. Include links to products that you are selling that will provide more in depth information on subject matter included in the report.

5. Include links to the websites of your potential joint venture partners and be sure to send a copy of the report to them.

Publishing your own e-zine is a great way to build you credibility online. Yes, you can publish your own e-zine even if you don’t have a list yet. Just like there are article directories on the Internet, there are also e-zine directories on the Internet. You can write your own e-zine and submit them to e-zine directories where other website owners and e-zine publishers have access to them. You can publish your e-zine to your website for your website visitors to peruse or download from your site while you build your list.

Putting an e-zine together does take time… there is no doubt about that. However, unless you have a ton of money to spend on paid advertising to create your online credibility, you will have to make a large time investment. Some of that time investment made into publishing your own e-zine is a wise thing to do.

Even top Internet marketers make use of the e-zine directories. They are very busy people and don’t always have the time to invest in writing their own e-zines. They do know, however, just how important it is for them to stay in contact with the members of their lists and that is where you come in.

Remembering that publishing an e-zine is very time consuming, set your publishing schedule to something that you can live with. Bi-monthly is considered about right by most e-zine publishers.

Tip: don’t get discouraged even if your e-zine isn’t picked up and used by other website owners or e-zine publishers right away. It will still be there on the e-zine directories so your time will not have been wasted. Once you have established your credibility your e-zine will be picked up by others and you will get a lot of free advertising and even more credibility building.