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Think about credibility like this: Would you personally hire a babysitter who had a lot of references and plenty of experience or a kid who will be babysitting for the first time and has no track record that you can check to take care of your kids? Wait… don’t decide yet. Let’s say that the babysitter with the references and the experience charges twice as much as the inexperienced baby sitter. Hmmm… you’d probably still opt for the experienced one, right?

OK… let’s say that the kid with no experience as a paid babysitter has been reading everything he could find about babysitting and has taken a babysitting course. This inexperienced kid doesn’t have babysitting references as such but he does have letters from prominent people stating that he is a responsible and mature person. He has written articles for the school paper about the responsibilities of baby sitting. Remember… the inexperienced one charges a lot less. Now the choices are getting a lot more even.

At this point, you might remember how hard it was for you to get your first job and, because this kid has taken the steps to gain credibility by reading, taking courses, and writing articles you decide to give him a shot.

The above example is very much the way the world of Internet marketing works. The woods are full of experienced marketers who have a great many references. New marketers only have a shot at breaking into the market and getting an established marketer to do a joint venture with him if he is willing to put in the effort to establish some credibility for himself.

It is true that a joint venture with an established Internet marketer can and does provide a new marketer with credibility… but it isn’t going to happen if the new marketer hasn’t already established some credibility for himself.

Have you ever heard the old saying, “Choose your fight”?

What that means is that you should choose a fight that you at least have a chance of winning. When you first are starting out in the Internet marketing scene, it is better to choose a niche to fight in that you have a good chance of winning rather than one that you are going to be squashed like a bug.

For example: If you are thinking about fighting in the Internet marketing informational product scene, you are going to have some real heavy weights as competition…..men and women who have years of experience that you can’t hope to compete with. However, if you narrow your fighting arena down to an info product on Adwords or Adsense you won’t have nearly as much competition and you will have a much better chance for success.

Another example of choosing your fight is that if you are going to compete in the self-help field, you will be facing a lot of heavy hitters. You can narrow your “fight” down to one area like ‘anger management’ and have a lot better chance for not only succeeding but being able to dominate in that narrow market.

No matter what niche market you are considering fighting in, you can narrow your fighting arena down to something much smaller than the whole niche and improve your chances of gaining credibility in that narrow market and, thus, gaining success.

One real life example of narrowing a niche down to a more narrow market and succeeding is that of Red Bull. Coke and Pepsi dominate the soft drink scene but the energy drink market didn’t have much of anything when Red Bull first launched its product…. and it succeeded. It succeeded because it limited the competition it had to face for market share.

Choose your fight. Narrow your market by choosing a sub-niche. That is the first step toward building online credibility.

When you are just starting to break into the Internet marketing scene you will need to begin to build your own credibility first. This must be done before you have any hope of getting one of the top Internet marketers to do a joint venture with you.

If you have wisely chosen a sub-niche to launch your battle, you have already made a good first choice. Now you will need to go about building your own credibility using your own expertise as the building blocks.

You will need to build or have built for you a website that is very professional looking, easy to navigate and loaded with useful information about the sub-niche that you are fighting for market share in. Don’t think that you are about to make a bucket full of money. You aren’t. You are going to simply build your own credibility so that you can eventually make several buckets full of money.

You should write articles about your sub niche subject and market the articles. Your resource box at the bottom of these articles needs to contain your name, contact and copyright information and your website address. This information will be included when another website owner or an e-zine publisher downloads your article to be used on their websites or in their e-zines.

You need to join and actively post in blogs and forums that relate to the subject matter of your niche and especially to your sub niche. The tag included in your signature will have a link to your website.

Both of these above techniques are designed to drive traffic to your website as well as to start establishing your credibility.

On your website you must have a FREE report that can be downloaded and used by others as long as nothing is changed…including links and your resource box information.