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One important consideration to make when using MySpace to make money is whether or not you are technically violating their terms of service with your specific use. In the case of most sellers on MySpace, they are actually violating the TOS; however, it seems as if MySpace does not have a particularly big problem with their doing so.

If you plan to sell a product or service through bulletins, you are technically violating the MySpace TOS and can be fined for each individual message you send out. Additionally, if you attempt to sell anything as an affiliate on your actual MySpace profile, you are technically violating the MySpace TOS (although you more than likely will not be called on it).

So what are some forms of activity that do not technically violate the TOS? It’s unclear, but there are a few that are debateable.

One such use is selling ads through an account with a lot of friends, provided that each ad is for a contest. If you do this, you are simply announcing contests are not necessarily in conflict with the TOS; however, it may be arguable that you still are.

Another debateable use of MySpace for commercial purposes involves creating a profile, inviting friends, and then simply advertising your business as your hobby. You could, for instance, put something up about your business in your interests area. You could then direct people to your profile by posting bulletins frequently that are somewhat related to your business.

Another arguably fair use of MySpace involves using it to drive traffic to non-monetized sites. If this site isn’t currently monetized, there isn’t necessarily a problem with directing traffic to it. For instance, if you created a forum and wanted to drive traffic to it, you could technically do it with MySpace, provided it wasn’t a commercial forum. You could then later monetize the forum once you stopped driving traffic to it.

These are all examples of how you can potentially use MySpace to make money without violating their terms of service. Please note that all cases are arguable – and will not guarantee that you do not get banned or fined.

MySpace is a powerful new marketing tool that literally thousands of business owners have begun to exploit. MySpace can be an effective tool for you, too; however, there are some important things you should keep in mind.

The first thing to keep in mind is that creating a friends list purely with non-targeted members will yield conversion rates akin to what you might see with “guaranteed traffic” programs. People will view the bulletins you send out; they just wont actually buy anything. For this reason, you will want to carefully target friends when you create a list.

The next thing you will want to keep in mind when creating a friends list is that commercial activity is discouraged by MySpace. In fact, some forms of commercial activity can potentially get you banned or fined. While this is not what usually happens, it is a good idea to consider what is allowable and what is plainly unethical and against the the MySpace terms of service. You may want to consider contacting a representative for advice first.

Once you figure out how to overcome these two problems, you will want to begin formulating a strategy to make money on MySpace. You will want to figure out how to find friends, what type of profile to create, and how to sell your product, as well as what your product or service will be if you do not have one yet.

You will then want to determine if there are any tools you can use to make the entire process easier. For instance, can you automate messaging? Can you automate the friend-adding process? If so, try to find a piece of software that will do that, rather than adding all of the friends yourself. That will save a tremendous amount of time.

Last, you will actually want to execute your plan and follow through. Once you have had success, take what you have learned and apply it other social networks by simply applying the same profile, approach, and messaging techniques.

There are at least as many ways to do a promotional email wrong as there are ways to get it right. One of the first mistakes that affiliate marketers make when writing their promo emails is that they…

Lose sight of the objective:

The ONLY objective of a marketing email is to sell the product or service that you are promoting to the members of your opt-in list. Every word of the email needs to be directed at realizing that one objective.

See their list as email addresses:

An opt-in list is much more than a list of names and email addresses. It is a list of people! Real, live, human people are what make up your opt-in list. You must market your product or service to humans and not email addresses.

Fail to provide themselves with the right tools for the job:

If you are painting a room, you need paintbrushes, paint rollers, drop cloths, etc. If you are send promotional emails, you need the right tools for the job, as well. The right tools for the job of sending promotional emails are:

Note Tab Light
http://www.notetab.com/

Tiny URL
http://tinyurl.com/

Find V
http://findv.com/search/

Use weak and ineffective subject lines:

Most auto responders allow you to use up to 50 characters in a subject line. The first 25 of those characters are what stands between the marketer and an email that actually opened and read. (The second 25 should be left on the table.) If marketing emails are deleted without being read, they are totally useless. Writing powerful, attention-getting subject lines that inspire recipients to open your marketing emails is an ability that needs to be developed to a high degree of expertise.

Effective subject lines are short, to the point, have a tease quality and never promise more than what will be delivered in the attached marketing email.

Use all capital letters:

The use of all capital letters in any kind of email is the equivalent of shouting or yelling at a person that you are having a real world conversation with. It is rude and completely unproductive. Don’t yell at the members of your opt-in list. All capital letters do not draw attention nor convey excitement.

Use a lot of exclamation points:

One exclamation point at the end of a sentence means that the sentence is an exclamatory one. Multiple exclamation points at the end of a sentence are another form of yelling and they do not denote added excitement. They are taking up valuable space in your marketing email and maybe even irritating the recipients.

Never use bullet points:

It is a known fact that people don’t read marketing emails word for word. People scan marketing emails. Marketing emails need to be easy to SCAN. The use of bullet points makes it easy for recipients to easily identify the important information that is contained in the email. You should always use bullet points for the main points that you are making in your marketing email.

Make their emails too long:

Marketing emails should be short. They shouldn’t have a scroll bar and they should only be 300 to 400 words long. They should never contain large blocks of text. It won’t be read.

Fail to use the P.S. line effectively:

The P.S. line(s) of a marketing email appear last but they are as important as the first word of a marketing email. The P.S. line needs to be used to hit the most important aspect of the email again or as a tease for an upcoming email.