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Why is it that you send a marketing email to the members of your opt-in list? Most likely you aren’t sending email just for the sake of sending email or because you think that sending email is just a ton of fun.

No. You send email for just one purpose. That purpose is to convince those who receive your email to act on it. You want the recipients to buy what you are selling. You want them to click on the links you supplied, drag out those credit cards and buy what you are selling.

In plain English, the object of a marketing email is to sell the products or services that you are recommending in it.

There is a geometric therom that says, “The shortest distance between two points is a straight line.” The object of a marketing email should be a straight line between point A (You sending the email) and point B (the recipient of the email buying the product or service that you are selling).

You don’t want to send the members of your list by way of the sceneic route. You want them to get on the freeway and go as quickly as possible from receiving the email to buying whatever you are selling.

If you lose sight of the main object of a marketing email that you send out to the members of your list, you are very likely to send them on that sceneic tour and make them forget all about getting from point A to point B.

This is the reason that you need to keep your eye on your goal while you are composing your marketing email. Remember that the average email user does not actually read their email from you. They scan the email. Their attention spans are notoriously short and you just don’t have the luxury of a long winded sales pitch.

Long blocks of text will go unread. Not only will it not be read it will be the cause of your email being kissed by the delete button. People are not patient. The goal is to get them to make a purchase and not bore them to death in the process.

The very best marketing emails are short, one-page letters. They have short sentence. They have short paragraphs and they have bullet points that outline the top 3 or 4 top selling points of the product or service that you are promoting.

There is actually a good one word description of a sales email that is directed at the main purpose of making a sale. That word is ‘succinct’.

The dictionary defines ‘succinct’ as: expressed in few words; concise; terse.

Remember what your goal is when you are composing your marketing email message and remember the definition of ‘succinct’. They go hand in hand.

There are several very important factors to consider when you are composing an email that is succinct and on target. The first is, of course, convincing your list to buy what you are selling but there are other factors as well.

Your marketing email always needs to be formatted correctly…. that is it should only use ASCII characters, have only 65 characters per line and should not contain word-wrapped links. This formatting makes your emails readable in all email programs.

An attention getting subject line is vital, as well. If you can’t convince the recipients of your email to open it, they can’t act on it no matter how great it is. Additionally, every word needs to be spelled correctly and the grammar needs to be impeccable.

The ONLY goal of a marketing email is to sell the product or service being advertised.

So just exactly how vital is it that your emails are powerful? Let me count the ways that powerful emails make a difference in your affiliate marketing buisness.

The most used and the most effective method that is available to you as an online marketer for contacting your opt-in list members and selling your products and services to them is email.

You may have contact with your list by way of a webinar or a teleseminar and be able to speak directly with them occasionally but that doesn’t happen very often. You may well publish a newsletter that you send to your list, as well, but that isn’t for the purpose of convincing the members of your list to buy a product or service.

No.

Email is the way that you contact the members of your list on a regular basis and do so for the purpose of selling them a product or service for which you are an affiliate marketer.

1. By writing powerful sales emails you will make a great many sales to your list. By writing weak and ineffectual emails you won’t make sales to your list.

2. By writing powerful sales emails you will increase the bottom line of your bank account. By writing weak and ineffectual emails you will watch the balance of your bank account dwindle.

3. By writing powerful sales emails you will increase your credibility in the eyes of your list members. By writing weak and ineffectual emails you will lose whatever credibility you had once established with them.

4. By writing powerul sales emails you will increase your value as a joint venture partner in the eyes of other affiliate marketers and other Internet marketers. By writing weak and ineffectual emails you will lose the respect of other marketers and become a less desirable joint venture partner.

Since that fateful day in late November or early December of 1971 when Ray Tomlinson sent the first email using a ARPANET (the predecessor of what we know as the Internet today), email has changed…a lot.

The email that Ray Tomlinson sent was sent to himself. It has been reported that the message was “QWERTYUIOP” but he says that it was more likely to have been ‘testing 1 2 3 4”. It might have been the first email sent and possibly the last one that wasn’t a marketing email. J

Not really, of course but email is the primary communication choice of individuals and businesses world wide.

It became too popular for its own good. Everybody who had anything at all to sell or any message they wanted to promote discoved mass marketing email. Soon inboxes all over the world were overflowing with unsolicited marketing emails which came to be called SPAM.

In 2003 the problem of SPAM had become so big and so intrusive that the Congress of the Untied States passed the CAN-SPAM Act.

It became the law of the land in January of 2004. CAN-SPAM is an acronym for Controling the Assult of Non-Solicited Pornography And Marketing.

The CAN-SPAM Act defines SPAM as unsolicited bulk email. Bulk email isn’t SPAM and neither is unsolicited email. To meet the definition requirements of SPAM in the CAN-SPAM Act, email must be both bulk and unsolicited.

The CAN-SPAM Act made it illegal for businesses to send bulk marketing emails to people who had not agreed to receive them. The opt-in list was born of the necessity to gain that agreement.

The opt-in list is the backbone of email marketing today and opt-in list building techniques are possibly the most discussed subject among online marketers.