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April 27, 2007

How to Turn Every Product into Credibility Building Vehicles

Every product that you put out there on the Internet, whether it is a product you are giving away or one that you are selling, should serve as a vehicle to build your own credibility.

Let’s say that you have written a killer e-book about how to publish offline. Great! That’s a product that many people will be interested in. However, if the name of the E-book is “A Guide to Offline Publishing” it might make you a few dollars but it isn’t going to increase your online credibility. You will have wasted a golden opportunity to build your own credibility by simply naming your product wrong.

“What”, you ask, “is wrong with naming the book A Guide to Offline Publishing? That’s what it is.” Right you are… that is what it is but that isn’t all that it is.

More important than being a guide to offline publishing, it is YOUR guide to offline publishing. You could name the book John Doe’s Guide of Offline Publishing and kill two birds with one stone, so to speak. You could have a terrific E-book for sale and by adding your name to the title you could be increasing your own online credibility. Even if you are giving the E-book away as a free gift or selling it with resell rights, you are still building your own credibility with the E-book.

Every product that you produce should have either your logo or your name attached to it. It doesn’t matter what the product is or whether you are selling it or giving it away. You should always add either your logo or your name to the title.

Your products are more than just products. They are the vehicles that you use to increase your visibility as well as your online credibility and neither should ever be discounted. Both will have a great effect on your bottom line.

Another important way to ascertain that you are making the most of every info product that you produce is to insert your URL onto the cover of your product, as well as, to every page of your product either in the header or the footer. Consider any cover or page of an informational product that doesn’t contain your URL a missed credibility building opportunity that has been lost to you forever. If you miss enough of those opportunities you will have missed the boat.

There aren’t that many opportunities to gain visibility and credibility out there on the World Wide Web… at least not ones that you aren’t going to have to pay and arm and a leg for… so don’t miss an opportunity that you have created for yourself by failing to add your name or logo to your own products and by not including your URL on every page of every product that you sell.

In many ways we make our own opportunities as Internet marketers. We create our own websites or have others create them for us using our ideas. We get to pick and choose what and how we will market our own ideas, talents and abilities. The one thing that we sometimes forget to do is to market ourselves. It’s all about selling…and selling means selling the fact that we are credible sources of information. Be smart! Add your name or your logo to your info product titles and add your URL to the covers and to every page of those products to build your visibility and credibility in the world of Internet marketing. Don’t miss a single golden opportunity to increase your credibility… and certainly not when selling your very own products.

How to Encourage People to Resell Your Products

Giving buyers resell rights to your digital info products sounds like a crazy thing to do. Why in the world should you sell your great product and only make money on the first sale? Why would you let others buy your product and then be able to turn around, sell it to others and keep all of the profit on YOUR product for themselves?

Those are good questions. The answer to both is… because you are one smart and savvy Internet marketer and can see where giving is a way of getting something of more sustainable value than a few dollars on sales. That ‘something more valuable is credibility and that credibility will add a whole lot more dollars to your bottom line over time than the profit that you aren’t getting right now.

By giving resell rights with the purchase of your digital informational product, you will gain visibility to a large and multi-faceted audience that you would never have by any other means and we all know that visibility equals credibility.

Consider giving resell rights to buyers of your digital informational product as a means for gaining the credibility you need to take the next step in the Internet marketing scene. Those who buy your product with resell rights will be able to open doors for you that would otherwise remain closed.

Tip: If you really want to make friends and influence people, you might consider giving rebranding rights as well. When you give resell as well as rebranding rights with the sale of your product you will open even more doors for yourself.

Don’t think of giving resell and rebranding rights with the sale of your product as giving away potential profits. Think of it as paying the price required to gain credibility in the Internet marketing arena.

April 26, 2007

Resell Rights Success Stories

You have heard about and read about the advantages to be had by giving resell rights with the sale of your digital informational products. You are most likely still sitting there mumbling to yourself that you are a business… not a charity… and just why the heck should you give resell rights (or even, GASP! Rebranding rights) with your informational product to people who all have a lot more money and power than you do?

The answer is simply because it works. It works to give you more visibility on the Internet and that visibility increases your credibility. Credibility is the one thing that will make you into one of those super successful Internet marketers that you admire.

One of those super successful Internet marketers that you admire might well be Liz Tomey. Back in 1998 Liz Tomey started her first online business… she was only 19 years old. She started a direct mail marketing business… today she runs three different newsletters and one-hundred forty-four websites. It took her eight years to make it but it doesn’t have to take her customers eight years to make it.

She quickly made believers our of a great many people by turning what she had learned about advertising into digital informational products and selling them with resell rights attached. It is hard to argue with that kind of success. Another point that you should note about Liz Tomey is that all of her digital informational products bears her name in the title of the product.

When asked about her phenomenal success, Liz Tomey said, “When I started my direct mail business, I struggled for two years to make any money. Once I started finding unique advertising methods that all turned around. I began making money and now I have a very successful business that allows me to do the things that I love.”

As you can plainly see, the idea of giving away resell rights with the sale of your digital informational product is not a new idea. It is one that has been used successfully by many of today’s top Internet marketers.

One such hugely successful Internet marketer that you really admire might be Edmund Loh. Mr. Loh has before and continues to give resell rights with the purchase of many of his products. Many of his products are designed to show you how best to make use of giving resell rights and even rebranding rights to give yourself the greatest advantage. He is considered to be the leading expert on private label rights today.

His products will help to guide you in pricing your products, as well as, steer your away from mistakes that can be made when licensing resell rights or buying and selling private label rights. Edmund Loh is one of those guys who really has ‘been there and done that’ and he can tell you how to get there and do that.

When asked about ‘Edmund Loh’s Guide to Private Label Rights’, Mr. Loh said, “Having sold and bought Private Label Rights products myself, I have learned that Private Label Rights is one of the few genuine win-wins for everyone - buyers and sellers alike.”

Breaking into the Internet marketing arena is not an easy thing to do. Just because you set up a website and advertise your digital informational products for sale doesn’t make you an Internet marketer. In order to achieve Internet marketing success, if is imperative that you understand the value of giving things away in order to get better things in return. The ‘things’ that you give away are resell rights or even rebranding rights. The ‘things’ that are more valuable that you get in return are visibility and credibility. Learn from the masters.

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