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April 29, 2007

Attending Seminars to Polish Your Credibility

You should never, ever pass up the opportunity to attend a seminar that is even loosely based on your niche or sub niche market topic. Everybody who is anybody in your chosen niche market will be at the related seminars and you want to be one of them.

Simply attending seminars that are related to your niche market will increase your visibility. With increased visibility comes increased credibility and that is one of your main objectives when you attend seminars. You will also be introduced to the top marketers in your chosen niche market as well.

You should attend all of the lectures and discussion groups that you can possibly squeeze into the allotted time frame. Be certain that you are prepared to ask intelligent questions and listen carefully to the answers that you are given. Stay as visible as you can throughout the two or three days that the seminar lasts.

You can start your next proposal for a joint venture with the sentence, “We met at the seminar that was held in New York City last month at the Plaza Hotel. I hope you remember me because I certainly do remember you. I was so impressed…..etc.” Rather than sending your proposal to a perfect stranger, you will be sending it to an acquaintance and that could be the crack in the door that you need.

You will learn a lot if you listen closely to what is said and what the key words are that the top marketers in your niche field use. Just by listening you can determine the order of importance that they place on sales letters or joint venture proposal components. You can use this knowledge to better set forth your proposals and that will increase your credibility, as well.

April 28, 2007

Other Known Ways to Build Credibility Through Networking

People generally abhor blatant advertisements. They are bombarded with them day and night from the billboards they see from their car windows to the commercials they are inundated with on radio and television to every screen that they access on their computers. The fact is that advertising has saturated our society so completely that most people have learned to simply ignore anything that smacks of ‘buy me….buy me’! That fact doesn’t make those who want to sell things very happy but there you have it.

In answer to the turn-off caused by blatant advertising, marketers have discovered that credibility is the way to go. People buy from those they trust…not those with the biggest and flashiest advertising campaigns. Now there is a happy fact that has us small Internet entrepreneurs grinning from ear to ear. We all ready know how to do that. While it is true that price does matter, trust is more important so we all have an even chance of competing with the giants of industry.

We already know that establishing our credibility is the key to success of marketing on the Internet. We know all about posting to forums and writing and marketing articles and e-books. We know about attending seminars and we know about how to effectively chat with our customers and with those that we want to become our customers.

One other way that we might use to establish our credibility through networking is by having a blog or a forum on our very own websites. That gives our customers and potential customers the opportunity to get to know us and helps to establish our credibility.

Another little thing that we may have overlooked so far is simply asking the members of forums that we post to for permission to add them to our email lists. It never hurts to ask…and people do love to be asked for their help.

Why Use Resell Rights to Build Online Credibility?

According to the Internet Marketing Dictionary, resale or resell rights are: “A right to resell a product. On the Internet this is often seen with E-books. You buy an E-book, and you get rights to sell the E-book and keep all of the money yourself.”

Of course, the buyer doesn’t have to SELL the E-book, he or she can also give the E-book away if they would like to. His or her customer either buys or is given valuable information by him. In either case the buyer’s credibility is increased in the eyes of his customer as is the credibility of the original seller of the E-book because the producer’s name and information will still appear in the resource box.

The view from the seller of an E-book with resale rights attached is for an even greater credibility boost. Although he will not be making any money from subsequent sales of the E-book he is gaining access to markets that he would never have access to any other way.

The seller of an E-book with resell rights is gaining visibility in his chosen niche or sub niche market and, as we all know, visibility equals credibility in the Internet marketing arena.

Sometimes the very savvy new Internet marketer will offer an E-book with resale rights to certain individuals that he believes can help him along the way for free. That is… he won’t make anything at all from the E-book… at least not in bankable income. What he will make can’t be measured in dollars and cents because you can’t put a price tag on credibility. It is an invaluable commodity in the world of Internet marketing.

Sometimes you can gain more by giving away something of real value in order to get something that is even more valuable… in this case… credibility.

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